About me
I am a Brazilian UX Researcher living in Porto, Portugal, currently pursuing my PhD in Experience Design at the University of Aveiro.
My professional journey began in graphic design and art direction, but it was during my Master’s program and my experience at a Service Design company in 2018 that I discovered my true passion— user research. Now I have nearly six years of experience in user research within the tech industry.
For me, research is a continuous journey of learning and sharing, where we not only expand our own horizons but also empower others to grow.
I consider myself a mixed-methods researcher, applying both qualitative and quantitative research methods.
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Aside from being a UX Researcher, I enjoy watching silent vlogs, singing karaoke, and trying out new recipes in the kitchen.
My journey
as a UXR
UX Researcher & Discipline Lead
UOL Edtech - Passei Direto
Jun 2022 - Aug 2024
Brazil (Remote)
I conducted research focused on user acquisition and engagement. I worked across all research levels, applying methods such as desk research, in-depth interviews, usability testing, concept testing, and surveys.
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I also trained and guided product designers, product managers, and technology teams on research best practices and continuous discovery.
Research Ops
Grupo SBF
Dez 2021 - Jun 2022
Brazil (Remote)
I was responsible for recruiting participants, guiding designers on conducting evaluative research, managing the research repository, and sharing insights with product and technology teams.
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I also contributed to the creation of the Research Observatory, a page that centralized training materials, research process guidelines, best practices, and the latest research findings from the team.
UX Researcher
Frete.com
Jun 2021 - Dez 2021
Brazil (Remote)
My research focus was on B2B customers. I conducted concept testing and usability testing for the development of the new subscriber center and led research on freight selection criteria to support the creation of a matching algorithm between carriers and truck drivers. I worked closely with product, design, and data teams.
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I also contributed to the creation of the company's Design Principles.
Design Research
Orbe Lab
May 2019 - Apr 2020
Brazil (Remote)
At Orbe, I discovered my passion for research. My favorite project was the Solar Boat, where I was part of the research team and received an award at the Brazil Design Awards 2020 in the Positive Impact Design category.
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I was involved in projects of all sizes, conducting in-depth interviews, surveys, benchmarking studies, and design workshops.
Education
Master's Degree in Design
Federal University of Pernambuco
2018 - 2020
Pernambuco, Brazil.
BFA Fashion
Savannah College of Art and Design
2015 - 2016
Savannah, USA.
PhD in Design
University of Aveiro
2024 - Present
Aveiro, Portugal.
BFA Fashion Design
Federal University of Ceara
2013 - 2017
Ceara, Brazil.
My research focuses on experience design, where I aim to explore the use of artificial intelligence in user research practices.
I studied how design facilitation can help align expectations, with my research focusing on Digital Artifacts and Participatory Design.
During my exchange at SCAD, I studied both fashion design and fashion marketing, as well as trend research.
During my undergraduate studies, I had a scholarship in the teaching initiation program, and in my final work, I explored the importance of interdisciplinary work in the creative process of fashion photography.